i need help on 6-14 and 6-15 please

A dedies 22025 vices other you CASE STUDY 6 Case Study 245 Salesforce.com In 1999, Marc Benioff was writing software in a small Sandra or rettet Salesforce.com has a 20 percent cisco apartment with two other colounders of his new company share of the Sobotware market. Together they created a cloud enterprise stware used by mil- Asaf 2015. Salesforce.com's capital was more lions of people today. Prior to starting the new company. Benioff than 59 and it is of the most wond doodcomput was a successful executive at Oracle. But he was tired of the big ing companies in the tited States Eves more maring is how company calture. He wanted to leave Oracle, but leaving such a quicky Salesforce.com has grows. Since public offering successful job was a very hard decision. After some deep reflection (IPO) in 2004. Solene.com's stock price has grown from 54 per share and singforstod split to more than 5130 per share and a bit of soul searching. Blenloff decided to trust himself and ta P/E ratio of 14713 That's a 3.150 percent increase in stock start a new company called Salesforce.com price in 14 years or 252 percent annual growth every year since PO That is a tremendous amount of growth for any company Growing Salesforce.com And Salesforce.com has a worldwide, too. It has been trans lated into more than 15 entlangas Benior knew he wouldn't be able to go it alone. He didn't have Salesforce.com has been more than just a financial success the experience or the skills he needed to create what he eh It has been given numerous awards, including "100 Best Com sloned. Finding the right people was a challenge. Even after be pines to Work For World's Most Admired Companies and found the right people. he had to convince them that his vision "Most Innovatie Companies in the World.-29 of a people-focused software company would actually work. That As an organization Salesforce.com focuses on four pillars was hard, too. Finally, once his team was in place he faced a third of success that growth innovation and quality. To build challenge-he needed to raise a lot of money to develop the large trust. Salesforce.com Communicates openly with its customers. It promises to do what it takes to keep customer data secure. To systems the company needed. Investors and venture capitalists weren't really interested in promote growth. Salesforce.com focuses on the success of its his idea, so Benioff turned to friends. Luckily he had some su customers. By maintaining positive relationships with exist- Ing customers, the company continues to grow. Salesforce.com cessful friends, including founders and investors at companies works to innovate in what it does with the hope that its ideas like Oracle. Dropbox, and CNET. With money in hand, Benit drive positive change in the company the industry and even the and his cofounders were able to launch one of the very earliest world. Finally Salesforce.com pursues equality and is committed enterprise software as a service (SaaS) companies in the world. to hiring employees from every background. This focus helps it thrive A Force to Be Reckoned With QUESTIONS Today, Salesforce.com dominates the market for customer rela- 6-14. Go to wwforce.com and click on the "Try for tionship management (CRM) software. It consistently outsells Free" button. Fill in the required fields and start your giants like SAP. Oracle Microsoft, and IBM. About one-third of free trial. This will take you to a test site full of data for Salesforce.com customers are small businesses the rest are larger a company named Acme. Click on the "Take a Tour of Salesforce.com link on the upper left-hand side of the screen. Walk through the automated tour labeled "Manage Your Pipeline (13 steps Why would these dashboards be useful to a market- ing sales manager b. How could Salesforce.com help a sales manager increase sales: c. How long do you think it would take you to learn the basics of Salesforce.com 6-15. Explain why a company like Salesforce.com requires so much money to become successful. Once the software is built what are the incremental costs of adding add- local customers. How does this affect profitability -11 salesforce Richard Lamy Stock Photo