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7) In industries such as airlines and hotels, where most competitors offer frequency programs, which is normally the intended goal of the programs? A) match competitor offers/maintain or increase market share B) collect additional consumer data/create consumer profiles C) discourage the entry of new competitors/eliminate competitors D) entice participants to get their friends to sign up 23) Quentin and Marcia are looking to buy a new home. They visit HomeLight to help find the right real estate agent. In terms of generating leads for personal selling, HomeLight is using: A) an industry directory. B) direct response marketing. C) referral marketing. D) database-generated leads. 12) During a sales call, a battery provider first tries to find out the type of battery and its intended use, then points to prospect to the product his company provides that will serve those purposes. This is an example of which approach? A) mission sharing B) question-answer C) need-satisfaction D) stimulus-response 55) A clothing retailer/online company has established a permission marketing program. In order to ensure long term success, the most important tactic would be to feature: A) entertaining content and account information. B) empowerment and reciprocity. C) regular newsletters. D) prizes and price discounts. 111) Georgia truly enjoys and participates in her membership in a permission marketing program, because it offers a variety of rewards as time goes by. Georgia is experiencing feelings of: A) satisfaction. B) enhancement. C) empowerment. D) reciprocity