Question: I need help solving and understanding this practice question, just reviewing material for my final. Two hundred customers were selected at random for two different
I need help solving and understanding this practice question, just reviewing material for my final.
Two hundred customers were selected at random for two different interviews. We were hoping that the information that we gleaned from these interviews would indicate the relative interest in low-calorie and/or low-sodium soup and how that interest was broken down by market segment. That's going to give us insight into what the market wants and insight into who this customer is.
The question that was asked, "Which of the following three products are you most interested in?" Then the results were tallied, indicating how many males and how many females preferred each of the three options. A study for each collected the following data. Test for independence at a significance of 5%.
1) What are your conclusions and how would you recommend the results be used by the marketing department?
Categories Male Female
Low Calorie 12 46
Regular Broth 22 32
Creamed Soups 66 22
2) A second question that was asked, "Which of the following three products are you most interested in?" Then the results were tallied, indicating by age category preference for each of the three options. A study for each collected the following data. Test for independence at a significance of 5%.
Categories 50 years or younger Over 50
Low Calorie 31 40
Regular Broth 33 38
Creamed Soups 36 22
Answer the following questions using this data:
- Test for independence at a significance of 5%.
- What are your conclusions?
- How would you recommend Mieke and the marketing team use the results?
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