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Guidance on Preparing the Term Case Strategic Management Course Spring 2021 Assignment This is designed as a group project - the same group you were using. The project is a strategic analysis case based on one of the eight following companies. These are mid-size companies, and their products are rather focused: Topic Content This assignment should reflect the knowledge and concepts you learned in the course. Seven topics cover key strategic areas that would be common to all types of businesses. Suggestions are recommended for each topic, but you probably do not have space in your paper to do all of these (perhaps 2 for each topic). A. External Assessment (chapter 3). What is the nature of competition within the industry in which the firm is competing? Suggestions: PESTEL, 5 forces, EFE, CPM, l/0 or RBV. B. Internal Assessment (chapter 4). What are the capabilities of your firm which make it competitive in the industry/market? Suggestions: management, marketing, financial ratios (must have). C. Strategies used (chapter 5) What are the long term objectives, describe the basic strategies used, generic strategy, first mover. D. Analysis (chapter 6). Analyze the company's strategy and include 2 of these: expanded SWOT matrix, BCG matrix, IE matrix, or GSM. E. Implementation (chapter 7). Type of organization structure, recent change/restructure, marketing issues. F. Finance/accounting (chapter 8). Suggestions: valuation of firm, financial health. Keep it short. G. Governance (chapter 9-10). What are recent challenges and successes for the board of directors? How does it approach ESG - CSR. ethics, environment sustainability, and corporate social responsibility