i need help with 2-4

To answer the questions, Joe called the company accountant to do rescarch to find out what the cost of goods sold (COGS) were for the $399 Toro lawnenower that they were prometing. The accountant lold foe that 60% of the retail selling price would be a good number to use for COGS. Joe then placed a call to Toro to see if they had done mailings before to sell lawnowers and if they had done so, they could provide the average response rate. The Toro rep said that they had some experience with mailings, and that the average response rate that other dealers were getting was 75%, Joe then called Brandon to get the mailing eost estimates. Brandon reported to Joe that there are 23,000 single-family bomes with the 15 -mle trading area for Tanner's. Brandon estimated the cost for the list rental, printing of a self-mailer, data and mailing services. and postage to be $625 per thousand, and that his company, Olley and Associates, can design, write and produce the brochure for $6,500. Armed with those facts, Joe got to work on answering the four questions his dad asked. Write the answers in the spaces below. Do your work on the next page