Question: i need help with net suite case assignment 1.Define the Category for Net Suite. What is their core competence and overall business goal? 2.What marketing

i need help with net suite case assignment

1.Define the Category for Net Suite. What is their core competence and overall business goal?

2.What marketing objective is the company currently using?Do you think this is a good idea given the goal and core competence?Would you consider changing it?If so, how?

3.What is their current source of volume and would you make any changes?

4.Consider all the available investments presented in the case.Which investments are on strategy for NetSuite and Why?(You might use the 2x2 Strategic Fit matrix to organize your thoughts.)

5.Define NetSuite's main and dynamic variable

6.Give a detailed potential target audience description.

7.Complete a bodies-beliefs-behaviors-bucks analysis for the case.Use the NetSuite Simulation Opportunity Template to estimate the next year's sources of volume.

8.Summarize your investment strategy and give the profitability of your simulation runs.

This case runs for 5 years, from 2008 through 2012. The annual investment budget is limited to $30 million to be distributed amongst the initiatives you choose. You need not spend all the money each period.Make sure you run all 5 periods ending in 2012 - you should see "Congratulations, you have completed the simulation"1.Define the Category for Net Suite. What is their core competence and overall business goal?

2.What marketing objective is the company currently using?Do you think this is a good idea given the goal and core competence?Would you consider changing it?If so, how?

3.What is their current source of volume and would you make any changes?

4.Consider all the available investments presented in the case.Which investments are on strategy for NetSuite and Why?(You might use the 2x2 Strategic Fit matrix to organize your thoughts.)

5.Define NetSuite's main and dynamic variable

6.Give a detailed potential target audience description.

7.Complete a bodies-beliefs-behaviors-bucks analysis for the case.Use the NetSuite Simulation Opportunity Template to estimate the next year's sources of volume.

8.Summarize your investment strategy and give the profitability of your simulation runs.

This case runs for 5 years, from 2008 through 2012. The annual investment budget is limited to $30 million to be distributed amongst the initiatives you choose. You need not spend all the money each period.Make sure you run all 5 periods ending in 2012 - you should see "Congratulations, you have completed the simulation"

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