Question: I need help with on how to do a perceptual chart comparing NIKE to these other brands (Adidas, Under Armor, New Balance, Columbia, and Puma)

I need help with on how to do a perceptual chart comparing NIKE to these other brands (Adidas, Under Armor, New Balance, Columbia, and Puma)

Second, a explanation for each company listed above and why they have the place on the perceptual map?

Third What type of customer segment would make sense to market to based on the perceptual map? and what type of customers would make sense to target in the segment?

Also who is NIKE? what is the mission statement? and what do they focus on in their marketing??

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