Question: i need help with putting marketing plan for MUSE AUTONOMOUS CAR manufactured in UAE and trying to launch the product in south Korea , 1.

i need help with putting marketing plan for MUSE AUTONOMOUS CAR manufactured in UAE and trying to launch the product in south Korea ,

1. Positioning a. Write a positioning statement derived from the core value proposition. b. The statement will follow customer value analysis: i. What problem does the offering solve? ii. What needs does it meet? iii. What are the benefit / cost descriptors?

2. Marketing Mix Decisions (the Four Ps) a. Product i. Explain the offerings core value proposition. b. Price i. Outline a pricing strategy for the offering. ii. Provide a rationale for the strategy. c. Place i. Decide where to place the offering (e.g., the internet, agents, company-owned salesforce, etc.). d. Promotion i. Recommend channel and advertising strategy.

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