Question: I need help with the Simulation Challenge from the Knowledge Matters website on Market Segmentation: - In this Challenge Phase, you are responsible for the
I need help with the Simulation Challenge from the Knowledge Matters website on Market Segmentation:
In this Challenge Phase, you are responsible for the marketing plan for three concerts at Fire Island Stadium.
You have a total spending budget of $ You can split this between the three concerts in any way that you like.
Use ReportsEvent Reports and the Future Events tab to see what bands are playing.
Use ReportsBand Research Report to learn about the fan base of each band.
Use Social Media Promotion to design ads, narrow down a target audience, and book and run the ads.
Your specific goal is total ticket sales attendance of over the three concerts while keeping spending at or below your budget of $
To monitor your progress against your budget and ticket sales goal, you can click the CURRENT GRADE link below. It will also show you your current grade.
If you make the goal, the simulation will automatically stop and submit your grade.
You can also click Submit below to submit your score. At your Professor's discretion, you can retry the Challenge Phase multiple times. Only your best grade will count.
Goal for Grade: Ticket sales of at least ; spending at or below $
Band :
FAN AGE
FANS WILL TRAVEL
miles
miles
miles
miles
FAN GENDER
Male
Female
FANS LISTEN TO
RapRock
Country
Heavy Metal
Alternative
Classic Rock
Band :
FAN AGE
FAN GENDER
Male
Female
FANS WILL TRAVEL
miles
miles
miles
miles
FANS LISTEN TO
RapRock
Country
Heavy Metal
Alternative
Classic Rock
Band
FAN AGE
FAN GENDER
Male
Female
FANS WILL TRAVEL
miles
miles
miles
miles
FANS LISTEN TO
RapRock
Country
Heavy Metal
Alternative
Classic Rock
What selection I should choose for each social media promotion for all three concerts
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