Question: In the context of evaluation of alternatives, a feature is a. a performance characteristic of an object Ob. a perceived favorable result that is

In the context of evaluation of alternatives, a feature is a. a

In the context of evaluation of alternatives, a feature is a. a performance characteristic of an object Ob. a perceived favorable result that is derived from a particular attribute c. a representation of "what you get" in the value equation d. abstract in nature and represents the highest level of categorization ((

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