Question: I need help with writing case analysis about Starbucks. Please identification following things. a.Identification of the firms' vision, mission, objectives, and strategies. b.A proposal for
I need help with writing case analysis about Starbucks. Please identification following things.
a.Identification of the firms' vision, mission, objectives, and strategies.
b.A proposal for a new vision and mission that you feel would better represent the company.
c.Assessment of:
i.Internal strengths and weaknesses
ii.External opportunities and threats
iii.An IFE and EFE OR a SWOT Analysis
d.Recommendations on strategic directions for the company that are supported by 2 of the following:
i.SPACE Matrix
ii.BCG Matrix
iii.IE Matrix
iv.QSPM
e.Rationalization as to why recommendations are being made.
Please use these references to complete.
References
Expect more than coffee. (2020). Retrieved from www.starbucks.com: https://www.starbucks.com/careers/working-at-starbucks/culture-and-values
FARFAN, B. (2019, Aug 05). Starbucks' Company Mission Statement. Retrieved from www.thebalancesmb.com: https://www.thebalancesmb.com/starbucks-mission-statement-2891826
Melville's, H. (2020). Company Information. Retrieved from www.starbucks.com: https://www.starbucks.com/about-us/company-information
Starbucks SWOT Analysis 2018. (2020, 04). Retrieved from www.learnmarketing.net: https://www.learnmarketing.net/starbucks_swot_analysis.html
Teacher, B. (2020, Feb ). SWOT analysis of Starbucks | Business Teacher. Retrieved from www.businessteacher.org: https://businessteacher.org/swot/starbucks-swot.php
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