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o points Save Answer Case Study: Tourism in Prague in 2021 Summer Prague has been considered as one of the most beautiful cities in the world since Middle Ages. Adjectives such as "golden","city of a hundred spires, "the crown of the world" were attributed to Prague, which is located right in the heart of Europe Just as last year, Prague City Hall will support the restart of tourism with the 'At Home in Prague Initiative. The metropolis will be attracting visitors from home and abroad with free admission to selected museums, galleries or 200s. This year, visitors can look forward to a number of innovations - live cultural events and a sightseeing tourist tram. The programme was prepared by City Hall in cooperation with Prague City Tourism. Visitors can take advantage of the benefits on offer from the start of July until the end of August. The principle is the same as last year, for each night spent in a participating hotel or group accommodation facility in Prague, the visitor receives a voucher. This can then be used to gain free or discounted access to selected heritage sites, such as the Jewish Museum, the Vyehrad National Cultural Monument or the Prague towers managed by Prague City Tourism. This time round, the vouchers will also facilitate access to live cultural events, such as the summer theatre season. The programme will also be supported by a nationwide campaign, once again fronted by singer Matj Ruppert, who will share videos and information about the programme on his Instagram profile. This will be complemented by videos brimming with advice and tips from the well-known influencer Janek Rubes, who will show visitors unconventional places in summer Prague, as well as how the whole programme works Prague City Tourism in cooperation with the Czech Tourism agency is also preparing campaigns to attract guests from abroad. A particular focus will be cross-border markets such as Germany, Poland, Austria and Slovakia. Question 1:(3 grades) Identify the methods of communication used by Prague city to promote for it's Tourism. Question 2: (5 grades) List the most important other method of communication that can be used by any organization and elaborate a detailed analysis about how Prague can use these methods to promote more for it's tourism for the summer 2021. Question 2: (10 grades) Based on what you learned in the MGT438 course, elaborate a detailed analysis about three important strategies that Prague can use to manage the environmental impacts of tourism after the summer 2021. For the toolbar, press ALT=F10 (PC) or ALT+FN-F10 (Mac). BI VS Paragraph Arial A 2 14px I: % OG Q6 .. X? X BE 112 e . E PE SHE (6 :)