Question: I need it written out not just an excel sheet 1) Law & Kenneth Saatchi & Saatchi is promoting a new sports car for Renault

I need it written out not just an excel sheet 1)

I need it written out not just an excel sheet

1) Law & Kenneth Saatchi & Saatchi is promoting a new sports car for Renault and wants to get the best possible exposure for the product within the available $200,000 budget. To do so, the firm must decide how much to spend on its two most effective media: evening television spots and large magazine ads. Each television spot costs $20,000 and a magazine ad involves a $5,000 expenditure . Fractional spots and ads can be purchased from the media. It has been estimated that 400,000 people will be reached with each television spot and 150,000 will be reached with a magazine ad. The firm's advertising director knows from experience that it is important to use both the media so that the advertising will reach the broadest spectrum of potential customers. As a result, she decides to contract for at least 4 but no more than 12 television spots, and a minimum of 6 magazine ads. Set up an LP model (decision variables, objective function, constraints) to solve the

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