i need more details on the case study i am working at. Tavazo Brothers

In June 2010, Naser Tavazo, one of the three owner/manager brothers of both Tavazo Iran Co. and Tavazo Canada Co., was considering the company's future expansion opportunities, including further international market entry. Candidate cities of interest were Los Angeles, Dubai and other cities with a high Iranian diaspora. Another question facing the owners was where to focus on the value chain. Should the family business use its limited resources to expand its retailer business into more international markets, or to expand their current retailer/wholesale activities within Canada and Iran?The objectives of this case are: (A) to discuss the typical problems that small companies confront when growing internationally and the implication of being a family business in this transition; (B) to provide a vehicle for developing criteria for market selection; (C) to highlight the importance of focus in the value chain regarding horizontal vs. vertical integration.This case can be used in international business, strategic management or family business (entrepreneurship) courses. In international business, it may be used as an internationalization case and positioned early in the course. In a strategic management course, it might be positioned in sections dealing with managerial preferences, or diversification.

1. How did the Tavazo brothers decide on the list of potential countries in which to expand? Which variable were most important in their decision ranking? What other variable might they use? 2. As an advisor to the Tavazo brothers, what criteria would you use to make the decision? 3. Given the limited resources available to Tavazo, which expansion strategy would you recommend: to use the resources to expand vertically or to diversify geographically? 4. What challenges will Tavazo face in its expansion process as a family business