I need some help I have gotten so far and now stumped.

5-6 pages that contains the following information:

1. Include a concept statement. Concept statements are useful during the research phase as a means to obtain feedback on a new product idea from potential consumers before bringing the product to market. A concept statement must include the following key information:

• Headline (This can be as simple as "Introducing XYZ Product!")
• Product Description (Include a short statement describing the key features of your product.)
• Value Proposition (What value does your product commit to deliver to consumers? What are the key benefits of using your product? What problem does your product help consumers solve?)
• "Reason to Believe" (Why should consumers believe that your product will deliver the value it promises? Be sure to provide facts here, not "fluffy" language!)
• Suggested Retail Price
• Image/Product Shot (Provide a drawing or mockup photo of your product.)

1. Include a summary that explains the rationale for each component in the concept statement (for example, why you included certain product features, why the specified price was chosen, why the key benefits highlighted are the most important ones, etc.
2. Describe two ways that you will do market research to identify who your target audience is. Discuss the type of market research, how you will implement the research, and why you selected those types of research.
3. Create persona that represents your target market based on your research.
4. Create SWOT analysis for your product to identify strengths, weaknesses, opportunities, and threats.

This is what I've got so far

MARKETING STRATEGY The customers segments chosen are households with a car, working class in the age group of 21 to 60 and women. the reasons are households spend much time travelling by a car, women numbers are higher in Australia as elsewhere in the United States also ownership is high. The working-class people have a high discretionary power. the cultural and other basis of segmentation are also considered. the competitive position analysis of the company reveals that the smart app can be introduced in the market of Australia without much issues. The market is chosen is Australia and according to the market conditions, the segments are selected. The rst customer segment chosen is the age group of 21 to 65 years old. The reason for choosing this segment group is dependent on their purchasing power. It is revealed that the people in the age group of over 20 and more have more discretionary income and their income is growing, therefore, they can purchase the smart park app easily (Australian government Productivity Commission, 2013). The second segment is the households having a car. The reason to choose this segment is the fact that the people living in a household and having a car generally make more trips and more travel than those people not having a car ("How People Travel," 2019). Drivers are also the part of this age group and as they travel always, specic consideration is given to target them. The segment of women is specically considered as they want sophistication and convenience in terms of parking the car in parking lots. As the women in Australia are increasing in numbers to purchase the cars, (Advertorial, 2017) they can be an attractive market for the smart car app. The reasons for choosing these segments are based on the demographic factors of | Australia. There is an aging population growing and therefore, people of age 60 are also included in the target market as they commute well and are in large numbers in Australia. Working age in MARKETING STRATEGY Australia is identied as from 15 to 64 but to be safe, the target group of 21-60 is selected. Choosing women in Australia is based on this fact as well that the sex ratio is tilted towards women as females are more in numbers than males (Australian Bureau of Statistics, 2018). The lifestyle is reected by the psychographic factors and behavioral factors of Australian people. It is found that Australians spend more time inleisure activities and outdoor activities (Australian Lifestyle, " 2019). The cultural aspects of Australia reveal multicultural society and equality to all. The approach of Australians is casual and informal and at the same time respectful to the public surrounding. They like sophistication and convenience in their life. These cultural attributes suggest that Australians prefer to move around and seek comfort and based on these cultural attributes, the SmartPark app is proposed to be introduced in the Australian market. As far as the competitive market is concerned, there is no such company offering SmartPark app to the customers therefore, the market is free of any competition right now. If there is any competitor, it may be possible that it does not function at a big scale. The bargaining power of suppliers though can be high due to technical expertise. The threat of substitute is also found low. The bargaining power of buyers is low due to no or only a few numbers of companies providing such facility to them. Our app SmartPark keys value will be efcient customer interaction. SmartPark users will constantly be communicating back and forth to offer if there is a parking spot available or if someone will be leaving soon. Since there is an absence of revenue from selling our application SmartPark to consumers, we will use the advertising model where we will derive our revenue primarily as a result of being able to offer advertisers access to specic targeted consumer niches. What will MARKETING STRATEGY differentiate us from many others is that our application is targeting a narrowly defined market that will likely attract a distinctly defined audience. Offering complementary products or services to a narrowly defined audience has a higher probability rate of success than to a mass market, thereby solidifying the effect of the advertising model on our application. Using search engine marketing, there will be short messages on our application that allow consumers to find more information on the web. This constant flow of information and internet marketing will ensure long term consumer access and usage that will, in turn, ensure continuous profit for the future. SmartPark is offering a convenient and efficient tool for everyday drivers. Operating using real- time information, the mobile application displays the availability of street parking to ease the search for a spot