Question: I need some help with my micro and macro environment analysis for my karaoke/bar marketing plan project. Marketing Environment Analysis Detailed Analysis of the Marketing
Marketing Environment Analysis Detailed Analysis of the Marketing Environment (MICRO and MACRO) is the most crucial part of your Marketing Plan since you will base all your strategies (Segmentation, targeting, and positioning strategies, and " 4P Strategies) on this analysis, so this part must be written in very much detailed under each subsection (suppliers, competitors, consumers, etc. in the micro environment and demographic, political, economic, etc. factors in the macro environment), explaining how each factor will affect your Marketing Plan. For example, it is not enough if you only talk in general about your competitors, instead you must mention their names and talk about their strengths and weaknesses, collect information from their websites. Same goes for suppliers, intermediaries, consumers etc. You must talk about all of the micro and macro factors you learn in class. Do not omit any of them. You must provide all supporting citations/references here (competitor websites, government statistics, new sources, etc.)
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