Question: I need some sources from the assignment below. Please I need the sources not directions of where to go. thank you. Coca-Cola: Parent Company: The

I need some sources from the assignment below. Please I need the sources not directions of where to go. thank you.

Coca-Cola:

  • Parent Company:The Coca-Cola Company
  • Foreign Country:United Kingdom
  • Brand/Product:Coca-Cola Classic (United States)
  • Name in Foreign Country:Coca-Cola

Explanation:

In the United States, Coca-Cola is marketed as "Coca-Cola Classic." However, in the United Kingdom and many other countries, it is simply known as "Coca-Cola." The decision to use the same name internationally helps maintain brand consistency and recognition.

Reasons for Using the Same Name Abroad:

  • Global Brand Recognition:Coca-Cola is one of the most recognized brands in the world. Using the same name internationally reinforces its global identity.
  • Streamlined Marketing:By using a consistent name, Coca-Cola can streamline its marketing efforts and avoid confusion among consumers.

Nestl:

  • Parent Company:Nestl S.A.
  • Foreign Country:France
  • Brand/Product:Nestl Crunch (United States)
  • Name in Foreign Country:Nestl Croquants

Explanation:

Nestl Crunch, a popular chocolate bar in the United States, is known as "Nestl Croquants" in France. The name is adapted to fit the French market while retaining the Nestl brand.

Reasons for Using a Different Name Abroad:

  • Language and Cultural Adaptation:Adapting the name to the local language and culture can make the product more appealing and relatable to consumers in the foreign market.
  • Avoiding Negative Connotations:In some cases, a product name may have unintended negative connotations in a foreign language. Changing the name can prevent such issues.

Procter & Gamble (P&G):

  • Parent Company:Procter & Gamble
  • Foreign Country:Japan
  • Brand/Product:Pampers (United States)
  • Name in Foreign Country: (Pampsu)

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