I need the answer for PART-4 which is based on my Part1,2&3, so i attach the pic of my PART-1. Please ready my part 1 and give answers of all question for PART 4 in your own words please

Pic of PART1

Here is my Questions of PART-4

PART-1 My product for this project is an authentic line of Indian spices. As in many cuisines, spices are the heart of authentic Indian cooking. It not only gives a good taste to food but also adds nutritional value to your meal. Spices do not contain any calories or fat. Beneficial spices like cumin, cloves, pepper, cinnamon, and turmeric are important in Indian recipes. Curry is an example of a sauce which uses a mixture of many spices. I come from Indian background. I grew up in India, around all spices, so I know the importance of spices in Indian community. I feel like this new product will help the American and Indian community, along with those from any backgrounds who love Indian cuisine, to achieve a more authentic flavor. I have noticed it is hard for my family to find Indian spices and it is also much more expensive here than in India. Since we do not have an Indian grocery store close by, we must travel very far, sometimes over an hour, to get the spices we need. If we create these spices with Maggi brand, then we can sell them in local convenient and grocery stores with much more accessibility. Maggi brand is well known in the cooking community for their ability to provide convenient flavoring products that are easy to use for cooks of all skill levels. Our target markets will be the Asian and American communities. We hope to appeal to Indians looking for quality and convenience. We also want to reach any cook making Asian dishes or those just looking to spice up their dinner. According to Wikipedia source, The Maggi company was acquired by Nestle in 1947." (Wikipedia, 2021, para. 1). Maggi is a leading food brand under the umbrella of Nestle. Maggi has a variety of products and has a different range for each country. Its products are majorly categorized into Maggi instant noodles, Maggi soups, sauces, and seasonings. SITUATION ANALYSIS Company Analysis According to Nestle official website, The Maggi brand originates from Switzerland where in 1886 Julius Maggi created a recipe of flavors to bring added taste to meals. This marked the beginning of the Maggi brand and its convenient products. Known for his nutrition-oriented approach, the Swiss Government asked Julius Maggi to create a product that would be quick to prepare yet nutritious as more and more women were working outside the home. (Nestle, 2021, para. 5). And it was a success. The first two products, instant pea soups and an instant bean soup, were a great success. Part of our line will include an Indian all spice mixture that will hopefully create the same convenience that the Maggi brand was built on. Our mission statement is to be considered as the number one spices option of India combining the values of convenience, taste, and health. Maggie has been a staple of Indian households for nearly forty years. Maggi products are widely available due to the strong presence of Nestle. The distribution strategy followed by Nestl is producers to distributors to wholesalers to retailers to consumers. This is because it is consumed in a lot of volume and generally in small quantities. Maggi products are directly taken from the factories which are independently managed to carry and forward agencies who then store in their large warehouses and pass them onto the wholesalers according to their demanded quantities. These quantities are then distributed among the retailers or to the end customer through hypermarkets, other small businesses, and even its own kiosks to corporates. The retailers can be convenience stores or local supermarkets. Like many companies around the world Nestle has made efforts to make a positive impact in their local and regional communities. There are two good CSR examples of what Nestle, and specifically Maggi India have done recently We have all felt the effects of Covid-19 in many different ways over the past year. This pandemic could undoubtedly continue to burden many areas of our lives, as well as future generations. In efforts to protect the professional development of current youth, Nestl India has launched a virtual internship program "Nesternship". The program reviews applications from graduates in their final year and post-Graduates and will focus on teaching and enabling the interns to thrive in workplaces, that they can join, later. This program launched in August 2020 On India's 74 Independence Day, nestle announced a set of yearlong initiatives across the country. The initiatives will begin with a digital launch followed by several CSR initiatives focusing on Health, cleanliness, and Co-operation that will be unveiled as the year progresses. As part of these initiatives, MAGGI will partner with various entities, including reputed NGOs to assist society in a variety of ways: - Provide for a million meals to be fed to the disadvantaged and weaker sections of our population - Work on an ambitious target of supporting 10000 street food vendors come out of these challenging times - Inspire the youth to connect with agriculture and help solve some of the on-ground challenges - Continue environmental sustainability CSR initiatives with a focus on plastic waste management Maggi supports diversity, women's' empowerment, and well-being. It also inspires next generation of coffee farmers. Competitive Market analysis Our target market will be Asian and American communities, who love cooking variety of food. Maggie's competitive are MDH, Badshah, Everest. This all products are available online and in USA, UK, Maggie and Everest also available in some Walmart stores. Everest has a largest factory in the whole world, and it is India's No.1 spice company. They all use TV commercial strategies. Here is the chart for all competitors. Place Badshah Online, Grocery stores, India, US, Europe International Everest Online, Indian grocery stores, US, Local grocery store (Walmart) Maggi MDH Online, US, Online, Indian, US, India, Singapore, UK, UAE, Europe, Canada, Indian Southeast Asia, Grocery store, Grocery stores. Local Grocery stores (Walmart Giant, Weis) $5.25 to $19.99 $3.65 (3.5 oz) to $10.99 Price $3.95 (100gm) to $11.29 $3.99 (100gm) to $11.99 Products Blend spice Ground and Blended Ground and Wholes spices, Blend Bouillon cubes spices, toothpaste. blended spices spices, milk powder Pre-mix tea liquid seasoning Noodle, soups Promotions Celebrity TV commercial that 10% off online TV commercials. endorsement, features the owner orders, TV TV commercial commercials. Website www.maggi.com www.mdhspices.com www.badshah.com www.everestspices.com PART 4 - Due date on course calendar Reminder-Part 4 also needs to include your Executive Summary which goes at the beginning of your plan and replaces your Introduction in part 1. MARKETING STRATEGY - 1 page, single space Marketing Strategy = Target Market + Marketing Mix (4 Ps) A marketing strategy is a "big picture" of what a firm will do in a particular market. Two parts are needed (1) a target market-- a fairly homogeneous (similar) group of customers to whom a company wishes to appeal and (2) a marketing mix-- the controllable variables the company puts together to satisfy this target group. Target Market Determine your target market for this new product or service. Remember to use research to identify your target market. If you have two different target markets, then you need different marketing mixes that are specific to each target market. Understanding your customers helps to segment the market and determine target markets and in developing a marketing mix that meets the customers' needs - Is there a specific geographic area where customers are located? What are the demographic characteristics of sets of current and potential customers? - Where do our target customers buy this product? Do they use multiple channels? For example do they gather information from the Internet and buy at a local store? Marketing Mix (4 Ps) (Keep in mind your defined target market - all of the info that you develop for your 4 Ps should make sense for your target market) Product/Service - What is the specific product/service that you are promoting to your defined target market? Brand name, quality, warranty, packaging, design, menu, services provided, etc. Describe what the product/service does, how it works, what features it offers and what problem it solves - people buy solutions. Describe the product's physical characteristics such as size, weight and color. Know which features and benefits of your product or service will appeal to different market segments. Place - Where will your product or service be sold? What are your plans for distribution, such as direct, retail, distributors? Promotion - What are your specific plans for promoting this product or service to your target market? Be specific. Advertising - TV, print, radio, billboards, internet, direct mail, etc.? What is your promotion objective? (inform, persuade, or remind) What is your campaign theme (slogan or tag line)? Sales reps? Public Relations? Sponsor community fundraising events? Sales promotions? Digital and Social Media? Price - What will be your list price in the market? Will you offer discounts or financing options? IMPLEMENTATION AND CONTROL - 1 page, single spaced; use a table/chart for timeline and budget. Add a chart in Microsoft Word by going to Insert - Table. - To implement this marketing plan, do you need additional employees, training programs, etc? - Implementation requires cross-functional coordination, in particular a marketing plan should consider: human resources needed, production capacity, marketing information system needs. Control is the feedback process that helps the marketing manager learn (1) how ongoing plans are working, and (2) how to plan for the future. - Marketing control is important. Not long ago, marketing managers planned their strategies and put them into action, but then it took a long time before they got feedback to know if the strategy was working. Sometimes the feedback took so long that there wasn't anything they could do about a problem except start over. That is now changed dramatically in many types of business. Marketing information systems keep track of sales and cost details day-by-day and week-by- week. Marketers are getting more information faster and using it quickly to improve a strategy or how the firm implements it. Marketing managers who take this approach can often develop a competitive advantage. Therefore, marketing managers should develop systems for gathering information on control. These should be specified in the marketing plan. - How often will you gather and report sales and cost data? A good manager wants to know: which products' sales are highest and why? Which products are profitable? What is selling where? And how much the marketing process is costing? Budget and Timing of Marketing Activities - use a chart - A marketing plan should also include a budget that details the costs of the marketing plan - and the timing of these expenses. - The marketing plan should include details about what will be done, by when, and by whom. Conclusion - Include a brief summary of your plan and your goals as a conclusion. EXECUTIVE SUMMARY - DUE WITH PART 4 - half page, single spaced (revise your introduction from part 1) Provides an introduction and a high-level summary of the marketing plan focusing on the key findings from the situation analysis and the marketing strategy recommendations made in the plan. Your Executive Summary goes at the beginning of your plan and replaces your Introduction in part 1. Should not attempt to summarize everything covered in the plan Show that the plan helps to address needs in the customer market and how it will address competitors THIS WILL BE THE LAST PART OF THE MARKETING PLAN THAT YOU COMPLETE-YOU SUBMIT THIS SECTION WITH PART 4 Don't forget your five sources on a Works Cited or References page and to include in-text citations for any information you use from your sources using MLA or APA format