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Question 1 (12 points) Consumers tend to adopt a similar shopping style across various markets/products. For example, some consumers tend to be shoppers/switchers, whereas other consumers are quite loyal (or habitual buyers) - so let's see if you can describe and understand them. Required: Your task in this activity is to match the various shopping motivations to the three types of buyers listed below. Types of Buyers: Shopper One = Loyalon-switcher Often loyal beyond reason Less price sensitive Sometimes strong connection to brand Sometimes loyal simply through habit . Shopper Two = Shopper/switcher Frequently shops around Very price sensitive Little brand connection Sometimes switch for variety Shopper Three = Balanced/flexible A mix of loyal and switching behaviour Price is considered just one attribute Also considers whether value in loyalty Often flexible in their shopping style Match the following list of behaviours and motivations to the above shopping styles. Type your answer (in CAPITALS) next to each one on the list. 1. They get the assurance of feeling they have made the 'right decision' 2. They see differing value at times, depending upon the purchase situation 3. They enjoy negotiating Match the following list of behaviours and motivations to the above shopping styles. Type your answer (in CAPITALS) next to each one on the list. 1. They get the assurance of feeling they have made the right decision' 2. They see differing value at times, depending upon the purchase situation 3. They enjoy negotiating 4. It's an easy/convenient shopping style 5. They are demanding and are easily dissatisfied 6. They see themselves as 'smart buyers' 7. They like variety 8. They enjoy the challenge of making the right decision 9. They view brands as "much the same 10. They don't like wasting time on shopping 11. They see themselves as 'professional shoppers' 12. Peace of mind, as they know that they have made a safe decision Paragraph UA so + ... 11739 2