I need the best answers for the below case study:-

A Global private bank is aggressively looking to leverage technology to improve customer experience and reduce operational costs.

Over the last few years, it has tied up with at least five startups offering technological innovations in the financial domain. It has

acquired companies to facilitate easy payments for the customers, ease out their loan application process, among others. The bank is

looking for other such acquisitions to maintain a competitive edge, as indicated in the news snippet below.

"Our recent acquisition of XYZ is a strategic fit and in line with our aim of improving efficiency while focussing on

improving customer experience. Payment is core to our business and acquisition of XYZ improves our customer stickiness

as they can make any payment on a single click now. We strongly believe digital banking is the future and there are many

such small companies who are offering tech solutions through which we can derive potential synergies"

The bank has been identified as a lead by business development team. None of the executives from the bank have registered on the

Tracxn platform yet.

They may or may not be aware of Tracxn platform and the services it offers.

You are a part of the Business Development team at Tracxn and this bank has been allocated to you as a prospect client. You need to

reach out to the bank representative and make him/her understand what Tracxn offers, asking him to come for a demo and take a paid

subscription of the Tracxn platform.

Profile of Key Executives

Brian Campbell

CEO

Work Ex: 32 years (Ex President- Global Wealth, Merrill Lynch; Ex CFO, Wells Fargo)

Education: MBA (Yale School of Management)

Peter Drucker

Senior Vice President - Corporate Mergers & Acquisitions

Work Ex: 28 Years (Ex SVP - M&A, Pepsico; Ex Strategic Partner, Trium Group)

Education: MBA (Loyola University, Chicago)

Margaret Bargon

Senior Manager - Corporate Mergers & Acquisitions

Work Ex: 12 Years (ex Consultant - M&A, Deloitte)

Education: MBA (University of California, Berkeley)

Ashley Judd

Associate - Corporate Mergers & Acquisitions

Work Ex: 6 Years (Ex Associate - E&Y)

Education: B.Sc. (Buffalo State College)

Deliverables

Go through the Problem statement and Profile of key executives (in the last two pages) and answer the questions below

1. Identify three key features from Tracxn platform that would be relevant for the client

a. Pick features from the list provided in the solved case

b. Provide reasoning on why you think any lead from the bank would be interested in these features

2. Identify to Lead whom you are going to send the email to sell your product

a. Choose only one executive from the ones listed in the case

b. Provide reasons as to why you think sending mail to this Lead would be helpful compared to others

3. Draft an email for the Lead explaining Tracxn's value proposition. A good email should have following attributes:

a. Subject: Should entice the Lead to open the mail

b. Hook: Attracts Lead's interest and make him want to read the rest of the mail

c. Problem: Describes which problem or requirement of the Lead are you addressing

d. Solution: Explain how Tracxn platform can help solve this problem

e. Call to Action: prompts the Lead to take some action to avail the solution proposed above

4. Assume that the lead hasn't responded on mail sent in Deliverable 3. Draft a follow up mail for the same lead.

a. This mail shouldn't be a simple reminder mail, instead, should be used as an opportunity to explain more on

Tracxn's value proposition

Please note that you can submit your deliverable in any format of your choice

The format can be any of - Google Slides, Google Doc, PDF Document, MS Word, MS Powerpoint, etc

You will be primarily evaluated on the following Parameters -

Quality of decisions and supporting arguments

Is your email easy to read and covers attributes required

How well presented and easy to understand are the solutions