Question: i need the complete answer for this question related to marketing course. please answer this question completely and using marketing concepts. thanks. 3.2.1 Racism has

i need the complete answer for this question related to marketing course. please answer this question completely and using marketing concepts. thanks.

3.2.1 Racism has long been part of many brands, in part through the inclusion of brand mascots or imagery deeply rooted in racism (brands like Aunt Jemima & Uncle Ben's). The BLM movement is motivated some consumer brands to revisit their branding strategies and even to remove those brand identities that are rooted in racism. What are the benefits and drawbacks of changing established brand identities? (25)

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