I need the help!!

After reading Chapter 8 Product I: Innovation and New Product Development, provide written answers to the following:

1. Describe and explain the following statement: "A product is a bundle of attributes." Pick a product, describe its three layers, then explain how each layer creates value for the customer and the benefits it supplies/provides.
2. Explain the difference between durable and nondurable goods, and give an example of each. Pick a type of convenience product and give an example. Explain impulse products, give an example, and identify two challenges marketers may have regarding impulse products.
3. Marketers classify innovations into three categories based on their degree of newness. Explain these categories, identifying the role the consumer has in each.
4. What are the phases involved in the development of a new product? What must marketers do during the marketing strategy development phase of the new product-development process?
5. Microsoft launched a massive $500 million marketing campaign when it introduced the Xbox, promoting the new product through in-store merchandising, retailer incentives, events, and sponsorships, in addition to traditional advertising. What stage of the consumers' adoption of a new product was Microsoft most trying to influence? Support your answer.