Question: I need to understand and evaluate Oatly internal capabilities and value chain analysis from the case Got Milk? The evolution of the plant - based

I need to understand and evaluate Oatly internal capabilities and value chain analysis from the case Got Milk? The evolution of the plant-based milk industry. How can I do that? I have identified Oatly core competencies as innovative product, strong marketing and branding - but I am not sure how to justify and the reasoning. Also,where should sustainability messaging and branding fall under?

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