I need to write a Marketing Plan starting with the Situation Analysis. My topic is Flipping Houses. Need primary and secondary data. Need five to seven pages. The Executive Summary is to be done at the conclusion of the plan since it will briefly summarize my marketing plan. Below is my marketing plan outline.

Marketing Plan: Outline

1. Title Page

II. Executive Summary

(Summary of plan including first years goals, organize, clear and complete view of the plan)

III. Situation Analysis

(Target markets by segments, Identified multiple, relevant targets by segments)

External (Address all External Environments)

Clients (identify by market segments and target audience/s)

Environmental issues (political, economic, social, technical, etc.)

Licensing and regulatory requirements (local, state, and federal)

Competition (within your market who, what, where?)

Vendors/Suppliers (where and how do you purchase your supplies?)

Internal (Clear, concise, and relevant statements)

Vision and Mission of the business

SWOT Analysis (include at least two examples for each of the four areas)

(Provide additional examples for SWOT Analysis)

IV. Marketing Mix (Provide comprehensive details of each of the 4Ps)

Product

Product or service offering

Features and benefits

Competitive edge over competition

Price

How will you price your product or service (strategy)?

What is your value proposition?

Provide, in the appendix, a list of at least 2 items including prices for each of the

of the major products or services you will be offering if a restaurant or food

services, include a menu with prices

Place

What is your place/location/distribution strategy?

How did you determine the location for your business?

How will you customers get to your location?

Promotion

Describe at least two promotion techniques that you will use to promote your

business, how you plan to use them, and why you chose them

Prepare one promotional piece for your business (this can be an Internet, or print ad, an outline for a brochure, or a script for a radio or TV ad include in the appendix)

V. Marketing Goals (well thought-out goals and growth oriented)

Years 1 and 2 (include at least two specific and quantifiable goals for each year)

VI. Monitoring Systems (Current, up-to-date measures and controls)

Measures and controls

Responsibilities, accountability, and follow-up