I need writing 2000 word

Subject-Specific Knowledge, Understanding & Application

a. Describe tools to improve industrial performance within engineering organisations (Question 1 a,b,)

b. Explain the role of Standards within engineering organisations (Question 1c, 2 a, c)

Employability & Changemaker Skills

a. Reflect on personal performance including skills required to deliver effective presentations (Question 2 b)

The scenario:

Gulf Air is the state-owned airline and the flag carrier of Bahrain, which was founded in 1950 as Gulf Aviation. Gulf Air is the sponsor of the Bahrain Grand Prix and Bahrain International Air show. It has been certified with 5-star COVID-19 Airline Safety Rating by Skytrax, becoming one of just sixteen airlines and the only the third airline in the world and in the Middle East respectively to currently achieve this top recognition. Gulf Air was formerly a multinational airline owned by Bahrain, UAE, Oman, and Qatar. However, over the period 2002-2007 Qatar, UAE, and Oman left the Gulf Air consortium to solely focus on its national airlines, leaving the airline completely owned by and based in Bahrain.

In 2007, Gulf Air announced cutbacks to 25%of its workforce, roughly 1500 jobs as part of a 2-year restructuring program to stop losses of US$ 1 million a day. The airline continues to be loss-making over the subsequent years, and in 2013 the airline announced that it cut 155 of its total staff alongside four unprofitable routes as part of its restructuring program. As a result of this program the loss reported in 2015 was 24.1 million, an 88% reduction from 2012.

Efforts to become profitable have continued; in January 2019, the carrier announced a boutique business model as part of its business plan for 2019, as it aims to turn around its fortunes.

In 2020,the airline suffers badly, as other airlines worldwide, from the COVID-19 pandemic. However, Gulf Air was successfully implemented a recovery plan as a result of a comprehensive risk assessment analysis. The airline soon resumed its fleets to several regional and international destinations starting from summer 2020.

In 2021 there was the Ukrainian conflict with the subsequent sharp rise in fuel prices and the unstable environment for tourism, specially in the EU. This add a pressure on the airline to cope with new economic situation, which is reflected on its performance and put in risk its plan and efforts to become profitable.

This decline is concerning the airlines board and management, and they realise they need to take further action to ensure business is maintained and they return to growth, particularly, the airline has excellent reputation for safety and satisfaction amongst its customers, which is part of the reason it has remained in business for years; however, the airline has no externally recognised quality management system.

The airline has identified several ways in which it might improve its future, these are:

• expand into new markets, it has identified upgrading its fleet and starting new routes as potential areas which are showing growth, both within the region and internationally.
• increase the international appeal of its business to attract new customers.
• improve its competitiveness in the business.
• improve the productivity and effectiveness of their workforce.

They are aware they need to embrace some changes to ensure the future of the business and have asked you to assist them in this process.

In the context of the scenario consider the following questions

Question 1

The airline wants to put together a business plan which will include ways to improve the performance of its business. To help inform the plan, undertake the following activities:

a. Apply the PESTLE analysis to help the airline gain an idea of the potential threats and opportunities which it may face when moving into the identified new markets. You should identify and explain one positive and negative point for each of the PESTLE categories.

b. Identify and explain, supporting with examples, FOUR benefits of the PESTLE business analysis methodology.

c. The airline wants to improve the effectiveness and productivity of their staff. One way they believe this can be achieved is by encouraging the staff to reflect upon their performance. They have asked you outline FIVE benefits of undertaking personal reflection.

Question 2

Following feedback from some of their key customers, the airline believes that it needs to gain formal recognition of its commitment to quality and have been advised that demonstrating a commitment to the environment is also becoming significantly important.

a. The airline wants to understand more about ISO9001 and have asked you to explain the following Quality principles and provide an example as to how each would support their current business and expansion plans.

• Customer focus.
• Factual approach to decision making.
• Supplier relationships.
• Involvement of people.

b. The airline wants to ensure that its business plan is clearly understood by all staff. To enable this, it is going to have to prepare some presentations. The airline has asked you to consider the presentations you have seen whilst at university and information you can gather from other sources to identify and explain FIVE points which should be considered in order to deliver effective presentations.

c. The airline believes that gaining ISO14001 might assist its development plans. Before they take the decision to implement the standard, they have asked you to explain, supporting with examples, FIVE reasons why you think taking this approach would benefit its business objectives.