Question: I need you to answer this questions fully develop with support. Any content from a source should be cited. Thanks in advance 1.Compare and contrast
I need you to answer this questions fully develop with support. Any content from a source should be cited. Thanks in advance
1.Compare and contrast sampling and media-delivered coupons in terms of objectives, consumer impact, and overall roles in marketing communications strategies.
2.A manufacturer of golf balls introduced a new brand that supposedly delivered greater distance than competitively priced balls. However, in accordance with restrictions the governing body that regulates golf balls and other golfing equipment and accessories established, this new ball when struck by a driver travels on average only a couple of yards further than competitive brands. The manufacturer identified a list of three million golfers and mailed a single golf ball to each. In view of what you have learned about sampling in this chapter, comment on the advisability of this sampling program.
3.Rather than offering discounts in the form of coupons, why don't brand managers simply reduce the prices of their brands?
4.What is the purpose of the Federal Trade Commission's price-off regulations based on the Fair Packaging and Labeling Act?
5.Compare bonus packs and price-off deals in terms of consumer impact.
6.How can sales promotion reinforce a brand's image? Is this a major objective of sales promotion?
7.Have you every participated in some form of loyalty program? What has been your experience? For example, do you think the program served to increase your repeat business with the sponsoring brand? Have you noticed targeted sales promotions due to your participation?
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