Question: I neeed a brief and precise Answer,, Choose any website. Analyze this website in detail and include at least 5 topics from the script and

I neeed a brief and precise Answer,,

Choose any website. Analyze this website in detail and include at least 5 topics from the script and videos. Look at the website critically. Write an analysis and make suggestions for improvement where appropriate (justification!).

Examples of topics that can be included: Website - description and analysis of the page

How is the website structured thematically? Which subpages are there? What information is presented on the page? Is it clearly arranged? Which colors are used? Which images are displayed? How is the page linked? How does the navigation work (customer journey)? How is the user promise implemented (clarity, security...)? Are there any suggestions for improvement in the presentation and information?

Search engine marketing

Where does the website appear in Google or other search engines? When the name is entered? With which keywords does the site land in which position (ranking)? Are SEA measures operated? Are there suggestions for search engine optimization?

Target group analysis

Which target group(s) is/are addressed? Does it fit the company? How is the target group addressed? Is the target group shown in the pictures? Are there any suggestions for improvement in addressing the target group?

Advertising measures

What advertising measures does the company use today? Which measures would you recommend to the company? Why? What are the advantages and disadvantages of the measures (costs...)? How should these measures be implemented in the presentation? Why?

Affiliate marketing - which partners would you choose? Why? Are they appropriate for the target group?

Word-of-Mouth - Would you recommend a word-of-mouth campaign? Why? How/where would you

(storytelling, viral, YouTube...)?

Mobile marketing

Is the website responsive and usable by cell phone or tablet? Is an app offered? Is it the right target group for mobile marketing? What is implemented well and what is implemented poorly? Would you use QR codes (for what, if applicable?)? What does the success of mobile campaigns depend on? Are there any legal restrictions here?

Web Analytics

What would you want to see in the web analytics? What is essential to know? What goals would you set? Which KPIs?

What customer loyalty measures do you recommend? How do you implement them? How would you measure that?

Law

What legal questions arise from your point of view when analyzing the website (possibly: right to one's own image, trademark law)? How is data protection handled? Is there an opt-out function?

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