Question: I ONLY NEED QUESTION 2! Question 1 is for reference and the solution to it is 4032 Q2: Assume that Shannon's decides to move forward

I ONLY NEED QUESTION 2! Question 1 is for reference and the solution to it is 4032

Q2: Assume that Shannon's decides to move forward with its loyalty/rewards program. Estimates for the cost per customer are $3.2 per month. Average customer What is the resulting CLV if the annual interest rate for discounting cash flows remains the same as in Q1? Compute your answer to the nearest dollar. Q1: Shannon's brewery currently boasts a customer base of 1,750 customers that frequent the brewhouse on average twice per month and spend $28 per visit. Shannon 's current variable cost of goods sold is 50% of sales. The customer retention rate per month is 0.84, based on data collected from its website and an analysis of credit card receipts. Its current cost of capital for borrowing and investing is about 12% per year, or 1% per month. What is Shannon's approximate CLV for its average customer? Compute your answer to the nearest penny

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