I. Positioning Strategy$1.$ Doves Position Desired in The Marketplace: $($How should the project SBU be positioned in the marketplace? This summarizes your branding strategy.$)((1)/(2)$ page$)2.$ Identify and justify Anchor Elements $1$ & $2$ for a positioning map: $($Justify why you chose the anchor elements. They should be related to the primary customer choice elements identified in Unit $3.$ The anchors have two sides, Element $1,$ Element $2$ opposite.$)((1)/(2)$ page$)3.$ Justify Doves and Competitive positions: $($Place and resize the SBU bubbles. Justify why you think these positions and sizes reflect actual positions.$)((1)/(2)$ page$)4.$ Strategic Implications from the Positioning Map: $($Describe the strategic implications from the map you have created including recommendations for changes in position.$)((1)/(2)$ page$)$Positioning MapNote: This positioning map is created in Words Drawing Canvas. It works like a drawing canvas in PowerPoint or other Microsoft tools. You can click on each graphic and edit the text. You can move and resize each bubble to represent the relative position and size of the market share. When you are working in the drawing canvas, you can click on the outside border and copy and paste as a drawing canvas or picture.Unit $6$ Positioning Map.docxDownload Unit $6$ Positioning Map.docx$$II$.$ BrandingYour branding strategy supports your desired SBU market position. Branding is a multi$-$faceted process to support your marketing mix strategy. Respond to each of the branding elements in the table below$\mathrm{.}1.$ Branding Strategy $(($Describe and evaluate the brand features for your SBU.$)$ Include: $*$ Brand Name $($Brand Name Strategy: Corporate umbrella, Family brands, individual brands, etc.$)*$ Brand Mark$/$Packaging $((1)/(2)$ page$)*$ Other Brand Attributes $((1)/(2)$ page$)*$ Other Relevant Branding Strategies $((1)/(2)$ page$)*$ Describe and evaluate the brand equity strategy for your SBU. $($Justify how your strategies above increase the overall value of your brand.$)(1$ page$)$III$,$ Integrated Marketing Communication StrategyTo this point, you have evaluated the marketing mix product, price, place concepts $($Unit $5)$ and the target market $($Unit $3)$ for your SBU. You have also looked at your product position and branding strategy. You will now develop an integrated marketing communication $($IMC$)$ campaign to support these strategies.An effective IMC campaign should be based upon firm communication goals and objectives.$$ The communication system for a business requires that the message should be complex and include factors such as business and product positioning, competitive advantage, competition, the segment to be to communicate to and how can that message best reach the market.The full development of promotional strategies requires setting marketing objectives and advertising objectives, developing a communication message, evaluating media, determining the communication message, and developing the advertisement.IMC StrategyTo this point, you have evaluated the marketing mix product, price, place concepts $($Unit $5)$ and the target market $($Unit $3)$ for your SBU. You have also looked at your product position and branding strategy. You will now develop an integrated marketing communication $($IMC$)$ campaign to support these strategies.An effective IMC campaign should be based upon firm communication goals and objectives.$$ The communication system for a business requires that the message should be complex and include factors such as business and product positioning, competitive advantage, competition, the segment to be to communicate to and how can that message best reach the market.The full development of promotional strategies requires setting marketing objectives and advertising objectives, developing a communication message, evaluating media, determining the communication message, and developing the advertisement.III. IMC Strategy$1.$ IMC Objectives: $($Describe your IMC objectives $\{$such as to inform about X$,$ persuade the customer to$,$ remind about X$\}.$ Justify your objectives given your target market and SBU.$)((1)/(2)$ page$)2.$ Communication Message: $($Write out a message you would like to communicate to your market segment. This could include information from Tables $1$ & $2$ above such as branding, positioning, and communicating a competitive advantage over the competition.$)((1)/(2)$ page$)3.$ Media Strategy: $($Recommend a media strategy that would carry your message identified above. This could include a sales strategy. A media strategy should include more than just one media outlet. Identify all media you plan to use and justify your media choices.$)((1)/(2)$ page$)4.$ Justification: $($Justify the overall rationale for the IMC strategy you have recommended above. This should include references to sources of information to back up your ideas.$)(1$ page$)$Provide sources for the work and detail them using APA style in the reference