Question: I really need help wirh Operating Cost and Marketing sections. please? Sanjana's Sweet Shoppe operates on the boardwalk of a New England coastal town. The

Sanjana's Sweet Shoppe operates on the boardwalk of a New England coastal town. The store only opens for the summer season and the business is heavily dependent on the weather and the economy in addition to new competition Sanjana Sweet, the owner prepares a budget each year after reading long-term weather forecasts and estimates of summer tourism. The budget is a first step in planning whether she will need any loans and whether she needs to consider adjustments to store staffing. Based on expertise and experience, she develops the following Gross Margin per Customer (Price - Cost of Goods) Scenario Good Fair Poor Number of Customers 30, eee 20.ee 15.ee Sanjana assumes, for simplicity, that the gross margin and the estimated number of customers are independent. Thus, she has nine possible scenarios. In addition to the cost of the products sold, Sanjana estimates staffing costs to be $25.000 plus $2 for every customer in excess of 20,000. The marketing and administrative costs are estimated to be $10.000 plus 3 percent of the gross margin Required: Prepare an analysis of the possible operating income for Sanjana similar to that in Exhib 13.15. What is the range of operating Incomes? Gross Margin Number of Customers Gross Margin Operating Costs Marketing & Admin Operating Profit (Loss) 15 000 UULUU JUULUU JUOD NON ele com Gross Magi pe Custoer (Price Cost of Scenario dood Number of Customers 30.000 20.00 Sanjana assumes, for simplicity, that the gross margin and the estimated number of customers are independent. Thus, she has nine possible scenarios. In addition to the cost of the products sold, Sanjana estimates staffing costs to be $25,000 plus $2 for every customer in excess of 20,000. The marketing and administrative costs are estimated to be $10,000 plus 3 percent of the gross margin Required: Prepare an analysis of the possible operating income for Sanjana similar to that in Exhib Incomes? 13.15. What is the range of operating Answer is not complete. Gross Cross Operating Marketing Number of Customers Operating Costs 30.000 60.000 30.000 500.000 ST.000 40.000 S 30.000 $ 5 15 000 15.000 15.000 20.000 20.000 20.000 30 000 30.000 30 000 15300 30.000 $ 100.000 100.000 550.000 $120.000 150 000 Is $ 120.000 150.000 Good
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