Question: I request you to write an article on the following topic. The assignment should be written with a minimum of 5000 words. This assignment will
I request you to write an article on the following topic. The assignment should be written with a minimum of 5000 words. This assignment will be scanned in Turnitin. Select any MNC and examine it in 4 parts. Sections should be prepared as follows; Part 1: In the first part of the assignment, general information about the company should be given. eg; In which year and in which country the company was established, in which sectors and in which countries it has operations, etc. Part 2: When you examine the company's operations, you can tell what strategy this company is following. (Global integration (transnational / international) strategy or Local responsiveness (multidomestic / regional) strategy). I expect you to explain the strategy followed by the company not only by writing it, but by giving examples. Part 3: What are the different-cultural problems (which should be examined by considering all components of the culture) that the company has experienced while opening up to new markets? Or, what measures have been taken to avoid cultural problems while entering different geographies? Part 4: What entry strategy(s) does the company use when entering different markets (FDI, strategic alliance, contract entry modes, etc.)? Part 1: General information about the MNC Part 2: Strategies of the MNC Part 3: Cross-cultural Issues Part 4: Entry stragtegies of the MNC
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