${?}_{{?}_{{?}_{?}}{?}_{{?}_{?}}is\text{t}\text{h}\text{e}\text{d}\text{e}\text{v}\text{e}\text{l}\text{o}\text{p}\text{m}\text{e}\text{n}\text{t}of\text{o}\text{r}\text{i}\text{g}\text{i}\text{n}\text{a}\text{l}\text{p}\text{r}\text{o}\text{d}\text{u}\text{c}\text{t}\text{s}\text{,}\text{p}\text{r}\text{o}\text{d}\text{u}\text{c}\text{t}\text{i}\text{m}\text{p}\text{r}\text{o}\text{v}\text{e}\text{m}\text{e}\text{n}\text{t}\text{s}\text{,}\text{p}\text{r}\text{o}\text{d}\text{u}\text{c}\text{t}\text{m}\text{o}\text{d}\text{i}\text{f}\text{i}\text{c}\text{a}\text{t}\text{i}\text{o}\text{n}\text{s}\text{,}\text{a}\text{n}\text{d}\text{n}\text{e}\text{w}\text{b}\text{r}\text{a}\text{n}\text{d}\text{s}\text{t}\text{h}\text{r}\text{o}\text{u}\text{g}\text{h}\text{t}\text{h}\text{e}\text{f}\text{i}\text{r}\text{m}\text{'}\text{s}\text{o}\text{w}\text{n}R\text{\&}D\text{e}\text{f}\text{f}\text{o}\text{r}\text{t}\text{s}\text{.}}$

Question $27$ options:

Test marketing

Idea generation

New product development

Concept testing