Question: ? _ _ _ _ i s t h e e x a m i n a t i o n o f t h

?____istheexaminationofthepathcustomerstakewhenmakingpurchasingdecisionsthataimstoincreasesatisfactionandresultinrepeatbusiness.
Customer'sjourney
Postpurchasedissonance
Evaluativecriteria
Learning
Operantconditioning

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