I think deeper partnerships would create more value for customers, but l$\text{'}$d like to hear more about why you like the customer service plan.

Why do you think this is the most important source of value creation?

If they're purchasing the desserts from us$,$ their only real concern is on$-$time delivery.

The quality of our food is what will carry our brand name and that depends on quality ingredients.

Businesses will pay more for good service in terms of on$-$time deliveries and order quality that they can count on$.$

These other restaurants act as complements to our offering by pairing their existing menu with our high quality desserts.