$($i$)$ TRUE OR FALSE QUESTIONS

Indicate whether the following statements are True or False. Motivate all your answers.

Market development is to offer present products to present markets.

Variable costs increase or decrease according to the levels of business.

Franchising is not part of a vertical marketing system.

A push promotional strategy is where the manufacturer aims its communications at the consumers.

A 'question mark' product has a low share of a growth market.

$($ii$)$ MATCHING$-$STATEMENT QUESTIONS

Match the statements in Column B to the terms in Column A$.$ Write down the answers only, for example $1.($a$).$

$\backslash$table$[[$COLUMN A$,$COLUMN B$],[1.$ place utility,$\backslash$table$[[($a$)$ plays an important role between the$],[$enterprise and its environment$]]],[2.$ marketing management,$\backslash$table$[[($b$)$ to increase sales by selling present products$],[$into new markets.$]]],[3.$ consumer behaviour,$\backslash$table$[[($c$)$ the total range of the products that a$],[$company markets$]]],[\backslash$table$[[4.$ the purpose of$],[$collecting and analysing$],[$information$]],\backslash$table$[[($d$)$ relies on customers being made aware of$],[$the offers being made to them$]]],[5.$ market development,$\backslash$table$[[($e$)$ having a service available where the$],[$customer wants it$]]],[6.$ the product mix,take title to the products they trade in$],[7.$ price,$($g$)$ an intangible product$],[8.$ resellers,$\backslash$table$[[($h$)$ the activities of groups of people who are$],[$motivated by group pressures and their$],[$needs$]]],[9.$ successful marketing,$\backslash$table$[[($i$)$ determines the volume of sales and profits$],[$achieved in the long term$]]],[10.$ a service,$\backslash$table$[[($j$)$ to reduce the risk inherent in decision$-],[$making$]]]]$