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Sales Management Module Project

Model (1)

A sales plan is one of the most important steps that you must follow to get as much sales as possible through a wisely thought-out strategy. Through the sales plan, you can define the company's goals and strategies, who is the target audience, and what are the potential obstacles.

A sales plan is similar to a traditional business plan but focuses on sales. The business plan sets out the company's goals, while the sales plan describes how you will achieve those goals. The sales plan includes information about the company's target customers, revenue and staff, and the strategies and resources needed to achieve the goals.

An effective sales plan should include:

Telling the sales team about the company's goals

Provide strategic direction to the company's sales team

Define roles and responsibilities for the sales team

Monitoring the progress of the sales team to achieve the desired goals

Juhayna Food Industries is the leading manufacturer, bottling and distribution company for dairy products, juices, yoghurt and fruit concentrates in the Egyptian market. Juhayna relies on the application of the latest technologies in the dairy, juice and beverage industries around the world, and the company occupies a prominent market position by keeping pace with the different trends and patterns in the local and international markets.

Juhayna is also famous for introducing new mechanisms to manufacture unique innovative products, and has the most popular brand among consumers, according to the latest analytical studies of the Egyptian market. Juhayna is characterized by owning a modern industrial structure, and aims to achieve a steady increase in production rates with the development of a unique product package for the consumer audience, which is more than 250 diverse products through 7 separate industrial facilities throughout the Republic. Juhayna is always keen on adopting a long-term investment strategy, as it has implemented gradual expansions to offer a variety of products.

The company owns a giant distribution network that is the largest in the local market through 31 distribution centers and more than 1,200 commercial trucks to deliver Juhayna products to more than 60,000 retail outlets, which supports the company in consolidating its leadership in the dairy industry and reaching a broad base of consumers of different tastes and aspirations. .

Juhayna has taken decisive steps towards applying the vertical integration model to secure the company's supply of high-quality raw materials in an effort to avoid the causes of production disruption and price volatility of basic production inputs. Accordingly, in 2008 the company began securing its needs for fruit concentrates that are used in the production of juices and drinks through the establishment of the Modern Concentrates Industry Company and the acquisition of Al Marwa Food Industries Company. In 2009, Juhayna established Al-Enmaa Company for Agricultural Development and Livestock Resources to take over the company's agricultural sector.

In 2014, Juhayna opened the Egyfood Assiut factory for yogurt products

Required:

Based on the above, the student must design a detailed sales plan for Juhayna Food Industries, a detailed plan for the expected sales performance of the company in the next three years, not less than 10 sheets, and the plan includes the following:

1. Introduction to the company's business and history

2. Vision, Mission and Annual Objectives (2022-2025)

3. Products and services offered by the company

4. The company's market value

5. The company's strategic success partners

6. Market conditions: information relevant to the company's business and the situation of competitors

7. Target customers: The person the company aims to serve or provide products to

8. Divide the company's customers according to major customers, geographical areas, product quality....etc.

9. Revenue goals: how much revenue the sales team aims to achieve each period

10. Strategies and Tactics: The specific actions the sales team takes to reach revenue targets

11. Prices and Promotions: Documenting the prices and promotions that the company wishes to offer to customers

12. Structure of the sales team: Who are the team members and what is the role of each of them

13. Resources: The tools the sales team uses to reach revenue targets

Please provide good content including graphs and tables, and you can use the internet and any other aids to present your point of view and suggestions.

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