Question: I want the solution very quickly within one hour Read the following story. Discuss any potential issues in the story and provide your reasons or

I want the solution very quickly within one hour

I want the solution very quickly within one hour

Read the following story. Discuss any potential issues in the story and provide your reasons or justifications. You may provide suggestions if they are relevant and appropriate. "Har Ka company sells products such as toys for young children (10 years old and below). The marketing manager would like to find out the factors affecting the intention to buy toys among the parents with young children in Malaysia. A marketing researcher had been appointed to provide primary data to the marketing manager. The researcher merely searched over the internet and reported to the marketing manager that the main factors that influence the intention to buy toys among parents with young children include the product design, price, income of the buyers and opinions from friends. (Discuss the research method used and the research findings). After the information was reported to the marketing manager, the company decided to lower the product price by 50%, and the product cost by sourcing cheaper raw materials. The company also introduced customer referral program by providing incentives to existing customers who recommend friends and family to buy products from the company. (Are the strategies appropriate?)" [word limit: 500]

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!