I Want to DISCUSS Amazon: How IT Can Optimize the Organization$$s Competitive Advantage

Explain, in general terms, how IS and IT can be used to increase an organization$$s competitive advantage within its industry. $(12$ slides$)$

Based on your evaluation in Part $1,$ propose how your selected organization might optimize its competitive advantage using IS$/$IT$.$ Specifically:

What existing strengths could the organization capitalize on to increase its competitive advantage? $(1$ slide$)$

How might the organization address its weaknesses or opportunities for growth and create competitive advantage through the use of IT$/$IS$,$ specifically big data analytics, cloud computing, and artificial intelligence? $(12$ slides$)$

To further support your response, provide one or more examples of other organizations within the industry that saw an increase in their competitive advantage through use of one or more of those systems$/$technologies$.(12$ slides$)$