I. What is the product's core marketing message? How is it disseminated across the various platforms of

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What is the product's core marketing message? How is it disseminated across the various platforms of IMC, in the consumer and/or trade arena?

II.

Is there consistency in your product's IMC regarding its target? Explain why or why not, and be specific.

III.

Finally, if your were the Marketing Director for your product/brand, which IMC strategies would you change? Which would you keep? Why (to both questions)? Please be specific.

IMC product choose is Dove Body Soap, Respond to all 3 questions with references.

Related Book For answer-question

Business Ethics A Stakeholder And Issues Management Approach

ISBN: 9781523091546

7th Edition

Authors: Joseph W. Weiss

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Posted Date: Mar 11, 2024 03:24 AM

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I. What is the product's core marketing message? How is it disseminated across the various platforms of

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Business Ethics A Stakeholder And Issues Management Approach

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