i. Why do you think McDonald failed in the Philippines? (2 marks) ii. How did Jollibee beat
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Question:
i. Why do you think McDonald failed in the Philippines? (2 marks)
ii. How did Jollibee beat a huge corporation like McDonald's in the Philippines? Give 3 answers to Jollibee strategies used. (6 marks)
iii. When Jollibee decided to internationalize or ventured into their market in United State, they were only able to serve their customer that familiar with their brand. Justify how Jollibee is able to compete back in the US with the other giant company by relating your explanation to 4 elements of the CAGE Distance Framework. (8 marks)
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Entrepreneurship Successfully Launching New Ventures
ISBN: 9780132555524
4th Edition
Authors: Bruce R. Barringer, R. Duane Ireland
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