I would like you to develop an advertising program from what you learned in Advanced Marketing under Managing Communication. This assignment will focus on the 5 M's of building an advertising program. I would like you to develop one for the product you launched earlier this semester which is a new brand of swimsuits for children. This assignment is about how you will develop a communication plan to create demand for your product. My new swimwear brand is a target market for parents that have toddlers who are interested in swimming or learning how to swim with classes. I want to focus on gaining more customers with parents that have toddlers and are interested in swimming. I would like to have the option in lowering prices on a competitive level to switch to this new brand, on the strategy penetrative pricing strategy and also price promotion strategy where discounts and sales promotions would be provided to retain customer loyalty. 5 Ms - Mission, Money, Message, Media, and Measurement Please see below for the instructions on this assignment: Please develop an advertising program strategy thinking about the target segment you are trying to reach for your new product. Please back up any decisions in each phase with data that supports your recommendation that supports your decision. Each submission must include all 5 elements of building a advertising program. What is the mission of your advertising program? What is your advertising objective? Money: What is your strategy for your budget (An amount does not need to be included - but your thoughts on what your strategy will be). Think about where your product is in the product life cycle phase. Message: what will be your core message strategy? What to say (Message Strategy), how to say it (Creative Strategy) and who should say it (Message Source). Media: Please include a recommended pie chart of your planned media mix in percentage. Please explain in detail why you plan to use this media strategy - back up with support that shows how your target segment consumes media. How will you measure the effectiveness of your advertising program