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Evan Joseph Smilgius

Learning: Creating Customer Value and Engagement

Learning: Creating Customer Value and Engagement

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QUESTION

Which of the following describes customer lifetime value?

ANSWER

The value of the entire stream of purchases a customer makes over a lifetime of patronage

The total combined customer lifetime values of all of the company's customers

Some combination of products, services, information, or experiences offered to a market to satisfy a need or want

The portion of the customer's purchasing that a company gets in its product categories

IDON'T KNOWYET

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