Question: IBM involves its customers in the process of developing new products. In this way, it can benefit from current customers' insights and develop new products

IBM involves its customers in the process of developing new products. In this way, it can
benefit from current customers' insights and develop new products that will meet these
customers' needs. IBM is pursuing a
growth strategy.
product penetration
product development
market development
diversification
market penetration
IBM involves its customers in the process of developing new products.

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