Question: IBM is the world's largest licensor, and, as such, has a drawback in that licensing... forces IBM has to bear the development costs and risks
IBM is the world's largest licensor, and, as such, has a drawback in that licensing...
forces IBM has to bear the development costs and risks associated with opening a foreign market.
cannot be used when a firm possesses some intangible property that might have business applications.
does not help firms that lack capital to develop operations overseas.
means that the firm can neither franchise nor enter into strategic alliances
does not give a firm the tight control over strategy that is required for realizing experience curve and location economies.
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