IBM manager Celia Moore coordinates IBMs long$-$standing "Reinventing Education" program that involves intensive research into how educational institutions can use the fruits of new technologies to transform what they do$.$ In the process, the program is actually helping to shape a market of significant interest to IBM. $"$We see the program very much as an investment, rather than handing out money," says Moore. The existence of this program indicates that IBM has a orientation.

selling

environmental

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social bottom line

financial bottom line