Idea to value is a community about improving everyone's ability to generate new ideas and turn them into something amazing. Values are standards or ideas with which we evaluate actions, people, things or situations. Beauty, peace, honesty, justice, are all examples of justice that many people endorse. In thinking about values, we can distinguish them into three kinds, personal, values endorsed by an individual. Values are concepts or beliefs about a final desirable state. Value cross specific situations guiding the selection and evaluation of events and behaviors ordering them through a hierarchal structure. Values may prove to be one of the most powerful explanations of, and influences on, consumer behavior. they can perhaps equal or surpass the contributions of other major constructs including products, product attributes, degree of deliberation, product classifications and lifestyles.

Values are beliefs and goals that transcend specific situations to motivate behavior. Understanding what consumers value is important because much like personality traits and other individual differences, values have demonstrated powerful predictive ability in a number of customer experience and marketing operations.

Something I purchased about two weeks ago is my new phone, I purchased an apple iphone x, sorta like an upgrade. I remember not wanting the upgrade because of the price but the features and color was an attraction to me that I did like. I have been with iphones for a few years and after debating about staying with this product, I actually liked all of the product features and the mobility features it offered as well. I was sold off of that.

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