Ideal Age

Sam Divincenzo

SD

Intern

Sat, $2$:$34$ am

Hey boss,

"Ideal Age" is a weird concept to me$.$ I think I understand how customers perceive a product's age, but how does that impact product appeal in different market segments?

Sam DiVincenzo

Intern $|$ Andrews Corporation

Suggest that ideal age is universally important across all segments since all customers prefer newer products.

Suggest that ideal age is only important in the Low End segment.

Suggest that it has negligible impact because all customer segments evaluate Ideal Age as the least important buying criteria.

Suggest that it varies, with some segments preferring newer products and others older ones.