Ideally, market research should be $\_\_\_\_\_\_\_\_.$

Group of answer choices

done in an ongoing process

focused on secondary data

done once a year

focused on primary data

done once every two years

Group of answer choices

It includes information about the use of over $8,000$ brands.

It can be used to identify heavy users of specific products.

The full data collection process occurs only every $10$ years.

It can be used to search for information from major media outlets.

The data is only available to paying subscribers.

secondary data

experimental hypotheses

primary data

probability

simple random

stratified

ethnography

case studies

a secondary internal source

data mining

a primary data source

a secondary external source

$$

What are the demographic characteristics of consumers whose purchase patterns are changing the most?

What were our company sales of each of our products during the past month?