Identification of a marketing problem (i.e., one that holds both practical/managerial and theoretical/academic significance) that would require

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Identification of a marketing problem (i.e., one that holds both practical/managerial and theoretical/academic significance) that would require a quantitative / qualitative and primary data research effort.  secondary research – data or information to help define the research problem  research question(s)  theoretical background and hypotheses development, as well as formulation of a methodology for which to execute the study, and  definitions and operationalization, and  a discussion conce