Identify 10 (or more) digital analytics tools (i.e.,Web sites that provide digital analytics services) that can be applied to your business or area of interest. These tools must allow you to have a freemium or short trial period, where you can readily access the resources for a period of two to four weeks. This is important, as the next module includes an assignment designed to leverage these tools. Provide a short description for each tool, with a length of four to six sentences, that describes the focus of the tool and the type of information that the analytical tool/Web site examines.

Your 10 tools should cover the spectrum of digital analytics typology. Within the group, include at least 3 from each of the following categories (you can have more than 10, but you need to have at least 10): social media (earned), Website (owned), and search engine optimization (paid).